I recently stopped by Meijiya, a long-standing wagashi (Japanese confectionery) shop near Kuroiso Station, and picked up two items — their classic “Onsen Manjyu” and the Western-style sweet “Nasuno bokka.”

Located just a short walk from the west exit of Kuroiso Station, Meijiya is known for its homemade red bean paste, made from locally sourced Nasushiobara-grown azuki beans.

The shop has a long history — founded back in 1868 (the first year of the Meiji era) — and it’s a place filled with personal memories for me.

My grandparents used to take me there when I was little, and as a high schooler, I’d often grab a “Onsen Manjyu” on my way home.

This time, I decided to visit again after hearing from a friend that their Western-style “Nasuno Bokka” is also delicious — and of course, I had to try it for myself!

Basic infomation on the sweets shop

• Name：Sweets Shop Meijiya
• Category：Wagashi, Western-style sweets
• Address：4-3 Honcho, Nasushiobara-shi, Tochigi-ken
• Access：1-minute walk from the west exit of Station Kuroiso
• Business Hours: 8:00 ~ 19:00
• Regular Holiday: Open year-round
• Phone Number: 0287-62-0444
• Official Website/SNS
  （HP）http://nasu-meijiya.com/

Review of my actual experience visiting

The storefront of the roofing tile shop exudes a sense of history, having been in business for over 150 years.

Ordered Menu and Price

This time, I chose both Wagashi and Western sweets.

• Onsen Manjyu (¥100)
• Nasuno Bokka (¥200)
• Goma Jōyo (¥150)

About taste

Each confection showcased the ingredients’ natural flavors, creating a delicious taste experience.

Onsen Manjyu

This is a small, round steamed bun filled with sweet red bean paste — it’s a classic Japanese treat often sold at hot spring towns.

It had a thin, moist, and slightly chewy outer layer, filled with smooth red bean paste that was mildly sweet.

When I broke it in half, the gentle aroma of the anko (sweet bean filling) instantly filled the air — irresistible!

It really reminded me just how amazing good anko can be. 🍵✨

Nasuno Bokka

“Bokka” is a general term for poetry and literature, music, and art that depict or explore the theme of tranquil rural life.

Since it’s an area with many dairy farmers, it gives off a “local specialty” kind of impression.

Nasuno Bokka was a butter cream sandwich with soft, sponge-like biscuits — kind of like a Japanese-style bouchée.

The biscuits were light and crisp, while the rich, slightly salty butter inside melted smoothly in my mouth.

For a second, I thought, “Am I just eating pure butter?” — but the touch of salt kept it perfectly balanced.

Goma Jōyo

This is a traditional steamed bun made with grated yam and rice flour, filled with “Kuro Goma” paste*.

I spotted a black sesame wagashi (Japanese sweet) — my recent obsession — and couldn’t resist.

This one was a steamed bun made with yam in the dough, giving it a fluffy, melt-in-your-mouth texture.

The nutty aroma of black sesame paired beautifully with the subtle sweetness of the filling.

It had that refined, comforting flavor that only traditional Japanese sweets can deliver.

*“Kuro Goma” means black sesame.

The atmosphere inside

This is a traditional confectionery shop exuding the dignified atmosphere of a long-established store.

The showcase was filled not only with traditional Japanese sweets, but also Western-style desserts — so you can enjoy the best of both worlds here! 🍡🍰

When I asked the staff a few questions, they kindly took the time to explain each treat in detail.

I also really appreciated how they packed the warm “Onsen Manjyu” and the chilled “Nasuno Bokka” separately — such thoughtful service! 💛

Features & Usability of Meijiya

Here’s a quick look at the dining scenes and facilities at Meijiya.

Recommended for different occasions

If you ever get a bit hungry while waiting for a bus or train, this is the perfect place to stop by.

And since there are plenty of restaurants nearby, it’s also a great dessert spot after a meal.

Facilities

• Wi-Fi & Power supply：None
• Smoking：Smoke-free shop
• Payment method: Cash only
• Eat-in: Available (with complimentary tea service)

Access & map

From Kuroiso Station (West Exit), take the left-side exit, turn right, and walk straight ahead.

Cross the pedestrian crossing in front of the Kuroiso Station police box, and turn right.

Cross the pedestrian crossing again, then turn left – you’ll soon see Meijiya on your right side.

Summary｜Who I recommend Meijiya for

• For those who love smooth, rich red bean paste
• For anyone who wants to enjoy both Japanese and Western-style sweets
• For people who prefer gentle, not-too-sweet flavors that highlight the ingredients

If you’re looking for a place to enjoy wagashi and Western-style desserts near Kuroiso Station, Meijiya is definitely a must-visit! 🍰🍵